client work

Premier - Tee & Sticker. Michigan's homage to one of Skateboarding's most iconic graphics. This graphic was designed for Premier and applied to 3 tee shirt color ways as well as a die cut sticker.

Premier - Animal Farm League. A Premier collaboration with Kayo through their "Farm League" program lead to a spin off on George Orwell's classic, "Animal Farm." The graphic pulls a few pieces from the short story, featuring a corrupted Napoleon, the Great Battle, the wind mill explosion and the epic line, "All animals are equal, but some are more equal than others." See the full photo shoot here.

Hypebeast - Photography. A symbiotic relationship between Hypebeast and Premier in which exclusive product photos are provided to Hypebeast and they link back to the product on Premier's site. These exclusive photos end of being beneficial on both ends as it supplies their content with minimal effort and Premier's store with directed traffic. See more shots here.

Good Intentions Paving Co. - Logo. A logo created for Good Intentions Paving Co. The company was founded with the good intentions that their forward steps in providing Michigan with legal medical marijuana dispensaries is paving the path for the future in this industry. An old school steam roller was used as the base of the image, playing some "steam smoke" in for the typography and a little plant life as a garnish. Listen to the heart of it all here.

Premier - Bench Design. In an effort to bring a little more elegance and functionality to the floor apparel displays at Premier, three tables and two benches were designed. Also, brief build assist with head Wood Master, Andy Poole. See some of the work being put in here.

Premier - Donor Deck. A board created for Premier to commemorate a shop homie, Jay Vantil. Jay passed under unfortunate circustances and was one of few who donate their their vital organs to help others. Using images from Gray's Anatomy, this deck aims to inform about Gift Of Life, giving information of how to get signed up, and how your organs could help save lives.

Premier - Video Art. Premier's fourth video, Post Script, released the summer of 2011. Much of the original team went in different directions or began to produce less, making way for a whole new generation of skaters to write the new definition of skating. Just as P.S. is an after thought, an amendment was written with this video. Text superimposed on concrete as well as hand written type accompany this theme.

Jai Yung - Business Card. Jai Yung offers an extremely broad spectrum of services. In the process of working on her title, I came across a fact about chickadees that was very relative to her broad level of busy ingenuity in a rough economy: a chickadee's brain grows in the winter so it can remember where it hides it's food. Jai grows abilities in hard times, thus we went with this theme and you have what you see here: creative survivalist. Visit Jai's blog here.

Premier - Blog Photography. In promotion of product on the Premier web store, it is sometimes necessary to help support a piece with an environment that can improive and create a story for the product itself. Tommy Guerrero, ex pro skater and current musician, pulled this double treat with Vans in late 2010 so I brought my guitar, Lucille, into the picture to help enhance that image.

Premier - Neon Tee. A T-Shirt produced to match a much anticipated Nike SB Dunk Low that released early 2011. The shirt was named appropriately after the shoe "The Neon Dunk," and it is a composition of over 30 neon signs from around the world, including Premier's local Grand Rapid's culture. Buy the tee at Premier.

Premier - "Icon" Sticker Pack. This series of stickers produced for Premier, is a feature of iconic imagery from the past 50 years with 'P's super imposed into the scheme. This collectible series was used as free promos to customers.

Premier - Church Glass Merchandise. A series of merchandise produced for Premier as a memorabilia to a historic 1991 graphic. The series includes a standard deck, 91' style cruiser shape, diffusion printed tee and a full color sticker. The yellow tinted color scheme exemplifies the age as well as the yellow painted curbs so frequently skated in the early 90's. See more photos here.

Premier - Promotional Photography. The "Swag Department," has become a means for Premier to market it's various amounts of products together in one format. It is a sort of lifestyle look book that is powered by the blog with the intent to help move goods by showing them in a common setting, on a human body.

Premier - Powell Display Deck. A display piece made in relief form out of laser prints, cardboard and glue on a skateboard for a Powell display case contest at Premier. The deck features the classic Bones Brigade skeleton with an interweaved message about Bones wheels.

Premier - Spill Deck. A skateboard graphic created for Premier in September of 2010. The deck features a different colored bottom ply for each deck. The graphic started by spelling out Premier in chocolate syrup on a white plate several times until the right shapes were achieved. Photographed the best attempt, live traced it and added the ketchup packet and other details.

Clemente - Skate Crime Board Prize. A prize board created for a Clemente Skatepark fundraiser held on Halloween. The prize was given as a first place prize for the first Annual Martha Street hill bomb which involves a Thrashin' style street race. Check the event photos here.

Premier - Promotional Web Banners. Over the course of the time working at Premier several product photos were taken and applied to web banners used as promotion of current products. These banners were displayed on a rotating banner ad at the top of the site. Full creative freedom was given to promote each store product in a unique way.

Premier - Shoe Photo Shoot. In collaboration with Element, Premier Skateboarding released a Halifax style shoe featuring elements that represent the rough ground we often encounter skating in midwest Michigan. The tongue is inspired by the Bondo logo, and much of the shoe features cracked textures. The shoe was appropriately shot on the bricks in front of the store. See the whole shoot here.

Premier - Lemon Law Deck. Sometimes in at Premier, one must be as used car salesman to assist in a purchase. You have to find the right shape, look, performance and price. When one breaks down quickly there is generally an expected exchange. It's a good thing people aren't jumping on cars or dealerships would be in serious trouble. Much thanks to Ann Street Auto for allowing this photo shoot to happen on their lot. See the rest of the shoot here.

Dew x Premier - Packaging. A can design in collaboration with Premier for the Green Label Art contest hosted by Mountain Dew. 35 skate shops were invited to compete in collaboration with an artist to create artistic can packaging. The idea was hand illustrated and digitized, and features a Dew can nurturing it's kin with X-treme, yellow 5 laiden, sperm reducing energy. See more shots here.

Premier - Shop Photography. Over the course of time working in house at Premier, various interior and exterior photos displaying the shop have been taken and used to promote and inform vendors and customers about who Premier is and what the store looks like.

Premier - Design & Packaging. This Premier candy themed package of two sizes of wheels and a bearing set with mints included stemmed from my love of starbright mints. I love the swirling pattern and how it fits perfect with the spinning of wheels and bearings. This project turned out pretty "sweet."

Premier - Deck Design. The Premier Bricks board is a firm display of the Premier brand in deck form. The storefront and address are displayed on front in a two color design that was based around two photographs taken of the shop exterior. One brick out front always makes me smile with it's impressed text: "Metropollitan Block." It stands out so perfectly in front of the store. See the rest of the shoot here.

Premier - Deck Design. Featuring over 50 sail driven shipwrecks that have sunk in Lake Michigan over the past 100 years, the Premier Shipwreck deck is a unique juxtaposition to skateboarding: to cruise around on a plank of wood until either captain or ship gets wrecked. See the rest of the shoot here.

Premier - Product Photography. As the Art Director up at Premier, one of my various "Art Guy" job details was product photography and uploading to the website. Shots from several different angles were taken to supply a tangible sense of the products for web customers, and styled shots were taken for images being used in banners and blog posts.

Clemente Skatepark - Photography. Various Photography has been taken of all elements relative to the Clemente Skatepark Committee work. This shot shows a grafitied painting of Roberto Clemente that rests inside the pavilion at the base of the park.

Sixth Street Bridge - Photography. Portait and office scenery shoot for Emmerson & Hogan Law. Snapped some shots in the office using all natural lighting from the beautiful large windows in the office. See the rest of the shoot here.

Dr. Dog - Photography. A photograph taken in Ann Arbor, Michigan at the Blind Pig. Shot quite a few photos of Dr. Dog from side stage and back stage that gave a great view of what the band sees while playing. See more shots here.

Hands On Hunger - Photo. An image of my personal garden sprouting. The image, and portions of my garden, were used in promotion of Hands On Hunger's Plant A Row program where individuals grow a portion of their gardens for use in meals at a west side homeless mission.

Hands On Hunger - Photo. Just before Christmas time, Hands On Hunger hosted a food drive with food from Feeding America. The food was provided to nearly a hundred individuals in need and included food not often found at a food bank such as fresh vegetables and fruits. This is image is of the Executive Director, Tim Emmerson, being interviewed about the event by FOX 17.

WMU - Sculpture/ Photo Workshop. In collaboration with the Gibbs house, a community living house on Western Michigan Universities campus, an art workshop was hosted for approximately fifteen WMU students. The workshop featured a brief education on natural sculpture and photography followed by a hike into the woods where we applied these lessons. See more photos here.

Clemente Skatepark - Logo. Clemente Skatepark has formed as Grand Rapid's first free public skatepark. The skatepark is proposed to provide new energy and interest in a very downtrodden area, which inspired the symbolism of juxtaposed Phoenix, and our city's symbol, the Calder.

Premier - Warhol Shop Display. Alien Workshop and the Warhol Foundation teamed up and collaborated on a series of skateboards. In turn, Alien Workshop created a challenge to create the best shop display for the decks, which we have here. I built this display in Premier around the idea that aliens have abducted Andy Warhol to better understand how to mass market our culture into enslavement.

Hands On Hunger - Logo. Logo design donated by Gray Tone Dreams to help support the great cause of stopping hunger in the Midwest Michigan area. Site photography also donated by Gray Tone Dreams. Find out more about Hands On Hunger here.

Design Strategies - Logo. Design Strategies, a commercial and residential interior design firm, needed a logo that meshed old world charm with modern design by using typographic and natural elements. The “D” from Design is interlinked with the vine styled “S” of Strategies to create a circular stamp style logo. The logo needed to present a subtle feminine touch with hints of Art Nouveau, while still remaining timeless and unique. Web design also by GTD.

Design Strategies - Business Card. This is a two piece card that allows the client to present a specific face to her brand depending on the client: higher end clientele receive a card and sleeve. The sleeve is embossed with the brand type, and it utilizes a die cut that provides a spot to display the iconic element of the logo, and a way to remove the card from the sleeve. See more design work here.

New Holland Brewing - Logo. This logo was made for New Holland's cask beer line. Cask beers are kept at room temperature inside of a barrel, and usually cover a range of beer that is either hoppy or dark. I kept to a very authentic and straight forward look.

New Holland Brewing - Flock for Hops Thermal. New Holland wanted a piece for the fall time that could be worn independently, or layered with the “Floral Hops Rib Tee.” A thermal long sleeve was printed with similar elements from the rib tee. The birds that flock up the sleeve and into the hoppy tree on the chest, match the rib tee in color and theme.

New Holland Brewery - Floral Hops Rib Tee. New Holland was in need of designer women’s clothing that would feature elements of beer in a lady-like manner. Using an organic pattern that includes birds, a moon and the New Holland logo, the beer-loving ladies became clothed and pleased.

New Holland Brewing - Ichabod Hoodie. This hoodie was created for New Holland shortly before the related poster just before the time of Ichabod's release date for Ichabod's release date. Glow inks were utilized over the moon, the pumpkin on back, the large pumpkin on the hood and the Ichabod brand type on front. It’s a warm piece of fall wear and a Halloween costume.

New Holland Brewing - Poster. This poster was created to promote a New Holland pub event on Halloween. The poster features the night’s events and the details of the party. The New Holland superhero, and Badweiser / Filler villains were hand illustrated and set on top of a filtered photograph of the pub with some extra line work to create a more graphic feel.

New Holland Brewing - Poster. This large scale poster was a promotional for the fall time release of New Holland's Ichabod. By reworking the original brand elements, a dark, yet playful piece of art was created. Using notes of a dark fall night and the warm glow of a top lit glass achieved a perfect balance of eeriness and a warm welcome. A single pass of glow ink was on the moon, brand type and pumpkin parts.

New Holland Brewing - Back to the 80's. This poster was created for a Back to School New Holland event. Several characters from the 80's were hand illustrated, including David Bowie, Voltron, Gary Coleman, Alf, MC Hammer, Don Johnson, Rainbow Brite and Mr T. This motley crew of has beens is hanging out in front of the beloved Delorean.

New Holland Brewing - Poster. This poster was printed in house at New Holland to promote the summer music lineup. I chose to play on some warm vibrant colors with a mix tape theme. If I could make a mix tape for this poster it would be titled "Totally Awesome Radness."

New Holland Brewing - Wine Photography. All of the New Holland wine collection was shot on site using a collapsible infinity wall and some simple lighting. Labels were placed on bottles by hand and all glasses shined up before the shoot to assure no finger prints as well as heat sealing all tops precisely in place. I'm a bit of a orderly neat freak when it comes to photo shoots, but I suppose that's a good thing.

New Holland Brewing - Beer Photography. All of the New Holland beer collection was shot on site using a collapsible infinity wall and some simple lighting. A simple stir of the straw created the foamy head once everything was aligned and ready to shoot.

New Holland Brewing - Black Tulip. Mysterious, alluring and seductive, yet tantalizingly elusive; these are the storied characteristics of New Holland's Black Tulip. Partially influenced by a Man Ray's photo, this woman displays a dress formed as a tulip that drapes eloquently down her back, and hops in her hair & earrings. This bottle was screen printed with a matte metallic ink.

New Holland Brewing - Blue Sunday. In honor of twelve years in brewing, New Holland created a special anniversary beer. The name, Blue Sunday, is in reference to the alcohol ban that had been lifted in Ottawa County. A very simple barrel and banner were used on a metallic paper to give a refined classic feel.

New Holland Brewing - Flying Bottle Cap. This fidel cap features a very simple one color print that showcases the famous New Holland bottle cap. Underneath each New Holland beer cap is a word that can be used to create poetry called "capslam". This hat is a winged ode to the cap slam tradition.

Globe - 07 Catalog. Globe's 2007 showcase of their available in-store product to the consumer. A UV laminate was printed on the front cover in a very organic and non-destracting manner. The inside of the catalog uses elements from the cover as a footer and section tabs on the sides. Each product is isolated on a white background with a product description, price and 3 detail shots to show features.

Globe - Magazine ad. This quarter page ad was run in Lake Magazine as a general promotional and public awareness of Globe’s current stock and optical selection. It directs interest mostly to the well paid, middle aged woman with an obsession to shop for new fashion.

36 Squares - Wanted Poster. As 36 Squares, expanded, there became an ever present need for more programmers and designers, so this piece was created to get some replies from prospectives. A western “wanted poster” theme was used as a style. This piece was tacked up on bulletin boards at local colleges and in a few art related venues.

Something Takes Place - Logo. This logo was created in a strictly typographic format for an art collective founded by 36 Squares. Something Takes Place is a web community that allows artists of all types to post art in any digital format. The break in the logo is representative of the space between the concept and the creation of art where "Something takes place."

Something Takes Place - Poster. After the launch of the website, Something Takes Place began hosting a live art/ gallery event at the Park Theatre. Various images, based upon the colors coordinating with media types on the website, were used in a grouped pattern to stress that Something can be anything. www.somethingtakesplace.com